When people do click through to your site, you need to follow-up with those people. The minimum recommended number of follow-ups is 20. Point them directly to your affiliate link and reset their cookie.

Why go to all this trouble? Because it gives you the chance to try to sell to them again and again.

You can also try to interest them in a backend house offer. These things are your proprietary offerings that you present to users who don’t bite on the affiliate promotions.

I want to stress that from a marketing perspective, affiliate offers are a very clever way for you build your list. Sure, it costs to get the name, but the commissions cover it.

You could also do an affiliate backend offer. It’s something different than what the user came for, but it is (or should be) still within the same category or niche.
If you really want to take a chance, you can also e-mail highly generalized offers out to your list. These would be offers such as making money, weight loss or credit repair. This is not a good idea, however, if the e-mail list they opted into was very specific and niche. You will just piss them off and some will opt-out of your e-mail listing.

Pop-up boxes are another tactic. Exit pop-ups do their thing when a user goes to leave your site. These pop-ups should make a soft offer (no payment or credit-card required) that builds upon the initial offer. Think “no purchase necessary” and you’ve got it. Many common pop-up methods will be blocked by pop-up and adware blockers, so you will need to research the best option for your target market.

Another increasingly popular tool is the pop-under. These boxes pop up under the user’s window and are thus harder to block. Also, the user won’t close them immediately since he/she doesn’t know they’re there. This box makes a hard or soft offer for a different product or service. The beauty of that is that the user doesn’t make the connection between what he already turned down and the new offer.