Getting started with AdWords
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www.Adwords.Google.com
How much is it going to cost? Well, that depends on you -- how much you are willing to fork over to Google and how well you know your target customers. In a nutshell, you need to have a clear idea of where you’re headed and be able to communicate that to Google.
They will charge you a one-time activation fee for Google AdWords but it’s pretty low. Then all you have to do is tell Google how much you’re willing to pay per click and per day.
It’s pretty sweet because the way they have it set up, you only pay for clicks on your AdWords ads and you can set a limit so you don’t get a huge bill from Google that you didn’t see coming.
If you live in the USA, you can activate a new AdWords account for 5 bucks and set your maximum cost-per-click (CPC) to be anything from $0.05 - US$100. The higher “cost-per-click” you bid on a certain keyword, the higher your Google ad will rate.
For example, go to Google.com and type “dog aggression” into the “search” box. To the right of the page you will see “Sponsored Links”. These are Google Adwords PPC advertisements. The number one and two ranked advertisements are in prime position at the top of the page. Advertisement ranking is based on advertisement CTR (click through rate) and highest CPC bid price.
As you can see, the two top ranked advertisements are located at the top of the search results and the following six advertisements are to the right of the page. The top two will be the ads with the highest CPC bid price and the highest CTR.
Content Targeting
What’s really cool about AdWords is Contextual Advertising (also know as Content Targeting). This is where Google places highly-targeted AdWords ads on content pages within their own proprietary network of high-quality partner sites and products. In other words, you’d be getting in with Google’s business partners.
The biggest benefits to Contextual Advertising are:
1. Return On Investment (ROI) Performance: You set up your CPC and then keyword-targeted contextual ads bring you unique, pre-qualified leads.
2. Get more traffic: More people can potentially see your ads and hit your site than you could ever hope for with search advertising alone.
3. Efficiency: Your ads get on the most relevant sites, and you only pay for clicks that you receive.
Google Adwords “Content” ads appear on related websites, e.g if your advertisements relate to “learn guitar”, Google will find web pages relating to “learn guitar” and display your ads. “Content” ads are ranked in the same way as “search” ads, meaning ads with a higher CPC bid price will be shown more frequently.
Google allows you to have separate campaigns for different products or topics your advertisements relate to. Inside your Google account you can have up to 25 separate active campaigns.
Within each campaign are your ad groups. Ad groups are used to further refine the products or topics relating to your ads.
E.g. If you are selling a dog training product you would have an Ad Campaign titled “Dog Training”. Within this campaign you may have sub topics (Ad Groups) such as
• Dog Toilet Training
• Dog Aggression
• Dog Eating Habits
• Etc…
For less than a hundred bucks, this product is really simple and fast to use. Within a couple of minutes, your links will be cloaked and your commissions safe. Here’s the site: http://www.affiliatelinkcloaker.com.
Link Cloaker works by making your affiliate code look like just part of your webpage. For example: instead of
http://www.SitStayFetch.com/?24634,
you just choose a name for your cloaked page, and a title for your webpage. It ends up looking something like this
http://www.DogTrainingManual/tip&tricks.html
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